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Pflugerville City Council, Place 4

Ready to Listen.

Affordable Opportunity
For All.

I'm De J. Lozada, and I'm running for Pflugerville City Council because our city's growth should create opportunity for everyone who calls Pflugerville home. By listening, planning responsibly, and putting people first, we can build a future where more of us have the opportunity to live, work, build, and thrive here.

De J. Lozada standing confidently and smiling
Planning today for tomorrow's Pflugerville.

How I'll Lead

Thoughtful leadership begins with listening.

01

Listening First

Every resident deserves to be heard.

02

Responsible Growth

Planning today for tomorrow's Pflugerville.

03

Affordable Opportunity

Building a good life should be within everyone’s reach.

De J. Lozada seated in a relaxed setting

Why I'm Running

Planning Today for a Better Tomorrow

As our community continues to grow, we have an opportunity to shape that growth with intention. Every decision we make today should strengthen our neighborhoods, expand opportunity, and ensure we are not adding unnecessarily to the burdens families already carry.

I am running for City Council because I believe thoughtful leadership begins with listening, requires responsible planning, and should create opportunity for the entire community.

Responsible growth should create opportunity.

Prepared to Serve

Experience grounded in public service and economic development.

City Council members must understand public institutions, economic development, local business, and the needs of a growing community. My experience brings those perspectives together.

Public Administration and Policy Leadership

I have held leadership roles in federal and Texas state government, with experience in communications, policy administration, organizational leadership, and public engagement.

Small Business Ownership

As a Pflugerville entrepreneur, I understand the realities local businesses face, from access to customers and capital to permitting, infrastructure, workforce, and growth.

Community Knowledge

After more than two decades in Pflugerville, I understand both the community we have built and the careful planning required to protect its future.

Clear, Accessible Communication

My professional background in public affairs and community engagement has prepared me to explain complex issues clearly, listen carefully, and keep residents informed.

What I'll Focus On

Five priorities for a stronger Pflugerville.

Practical priorities grounded in access, responsible planning, public trust, and the everyday needs of residents.

01

Small Business & Workforce Development

Growing opportunity close to home.

Supporting entrepreneurs, strengthening our workforce, and encouraging local investment that benefits businesses, workers, and families.

02

Responsible & Strategic Community Growth

Planning today for tomorrow's Pflugerville.

Encouraging smart development that supports transportation and utilities infrastructure, protects and strengthens neighborhoods, and prepares our city for future generations.

03

A Community We Can Afford

Building a community where everyone can thrive

Growth should not come at the cost of pricing out our residents. Pflugerville must remain a vibrant community that maximizes every dollar invested for those who call Pflugerville home.

04

Transparency & Accountability

Trust begins with openness.

Supporting clear communication, responsible stewardship of taxpayer dollars, and ethical decision-making.

05

Responsive Government

Government should listen before it leads.

Ensuring City Hall remains accessible, responsive, and focused on serving residents with professionalism, timeliness, and respect.

Experience That Matters

A small business owner who understands what it takes.

I know the courage, sacrifice, and persistence required to build a business. I also understand how city decisions, local infrastructure, workforce readiness, and access to opportunity can help businesses grow or make it harder for them to succeed.

That experience shapes my commitment to building an environment where Pflugerville entrepreneurs and workers can thrive.

De J. Lozada at her Soul Popped business storefront
De J. Lozada in a thoughtful portrait

Meet De J.

Service. Leadership. Community.

A lifetime of public service, entrepreneurship, policy experience, and community engagement has prepared me to serve Pflugerville with integrity, practical judgment, and a long-term vision for our future.

I believe public leadership should feel accessible. Residents should know who represents them, understand how decisions are made, and feel confident that their concerns receive serious attention.

Start a Conversation

Join the Campaign

Let's build tomorrow's Pflugerville together.

Volunteer, host a neighborhood conversation, request a yard sign, or stay informed. I'd be honored to have you join this campaign.

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